Student Institution Course Date Multi-Channel Marketing Scavenger Hunt Apple’s iPhone 5 was introduced on the market on September 2012. The company had to use various channels to introduce this new product to the potential customers. The advertisement was aired on network TV, Friday night in the United States. The Apple brand is well-known to everybody in the world that could be the reason they did not mind airing the advertisement at such odd hours when the TV viewership is usually low. The iPhone 5 advertisement were titled “Thumb” because of a big screen; the organization was relating the size of the phone to one's Thumb size (Johnson & Deanna 29). Later that day, iPhone posted...
Words: 275
Pages: 1