Organizational Behavior: Southwest Airlines
Southwest airlines encourage people to work hard, be courageous and become the best. It encourages its workers to respect each other and to enjoy themselves while working in the company. The basic assumption is that the company has a unique culture that cannot be replicated by any other competing firms. According to the case, the company believes that even if its employees were taken by a rival firm, it could not succeed the same way as Southwest airlines. The company employs the human relations model in the competing values framework. The company employed the strategy of creating a strong foundation in regards to its culture and continues to support its foundation as a method of for changing organizational culture. The company has a strong culture which was properly crafted and continues to guide its people in the present and expected to do so in the future. It has a clear performance priorities and values.
What observable artifacts, espoused values, and basic assumptions are displayed in the case?
Observable artifacts represent the physical expression of the company.Observable artifact is the company’s list of values that are published. They include a Warrior spirit, a Fun-LUVing attitude, and a Servants Heart. According to the case study, the company’s culture is considered to be its DNA, its past, present, and future. The use of the word Fun-LUVing is an observab…
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