Lesson 11 The Art of Persuasion

Name:
Instructor:
Course:
Date:
Mixed media rhetoric
https://adland.tv/adnews/doritos-blaze-vs-mtn-dew-ice-morgan-freeman-missy-elliot-vs-peter-dinklage-busta-rhymes-2018
The link above is a choreographed video advertising Dorito blaze and Mountain Dew ice-cold drink. Both advertisements are 30 seconds long with each participant trying to persuade the viewer into buying the products advertised. Dorito blaze refers to tortilla chips introduced in the market January 2018 which are famous for the intense taste and smell. Mountain dew ice is a lime-lemon drink that is famed to be refreshing and is commonly taken cold. Both products are great despite their contrasting tastes, and their popularity stems from being aired during super bowl events (Dabitch n.pag).
Both advertisements are directed to appeal to the neutral audience that has not chosen their liking between the two Pepsico products. Both advertisements aim at relating the products to their unique qualities and letting the audience make their choice. The method is a neutral perspective since they don’t seek to sympathize with the audience but represent the product in the best way possible (Dabitch n.pag). The presentation is a rap by both advertisers which is capturing and requires attention to grasp and thus initiative is left to the audience who see the good in the product.
Although the obvious intention is to sell the products, the advertisement on Doritos aims at influencing the client’s view of blaze D…