Email Memo

Email Memo
To:
From:
Date:
Subject: Uber’s competitiveness and operational issues
Dear,
Following our previous meeting regarding the need to identify our competitors’ operations within the market, I have done intensive research on Uber and identified several scandals that have plagued the company in the recent past.
Uber is rife with employee-related crises denoted by the resignation of executive employees. Despite the mystery surrounding these departures, it is clear that Uber’s staff retention strategies wanting. Additionally, allegations were raised against their Chief Operations Officer regarding insensitive racial and gender-based comments. Clearly Uber has administratively failed to protect its employees.
Uber’s problems do not end with their employees; they spill over to their stakeholders. If given a chance, Uber’s drivers would defect to a competitor that offers friendlier terms. Fare reductions coupled with the high costs of maintaining their vehicles have left the drivers with meagre earnings, making them feel shortchanged. Uber has failed to incentivize their customers enough to make them want to stay with their company.
Recent research indicates that among 86% of ride-hailing app users aged 65 and above and 69% of millennials affirm that a company’s reputation influences them on which application to use. Therefore, with Uber’s failing reputation, Lyft has the chance to increase revenues through the following strategies:
Employee retention st…