Distribution

Distribution
Name
Institutional Affiliation
Question 1
In the case under consideration, the two health care providers have opened additional facilities. The facilities are meant to ensure the business can reach their consumers while others are intended to offer specialized care such as the Brain Institute in Nevada. In terms of distribution intensity, this can be classified as selective distribution (Berkowitz, 2016). The new centres are meant to serve particular needs based on the needed expertise. The change in distribution intensity works well in situations where the health care providers are trying to establish specialty clinics.
Question 2
Vertical integration is meant to ensure processes can achieve the desired ends. In the case of the academic centre, this can be classified under the corporate vertical marketing system. This applies to a situation where the health care facilities are placed under the same corporate umbrella. The five-person general surgery group can be classified under the administered vertical marketing system. This applies to a situation where there is coordination among the different members under common ownership. The health care providers try to come up with specialized teams that may help achieve targets such as controlling patient referrals (Berkowitz, 2016). The manufacturer of durable medical equipment can be classified under the contractual vertical marketing systems. This arises in a situation where members at the same level in the d…