This is an outline of what needs to be covered in your SWOT analysis for CEO Sands of Constellation Brands.

SWOT analysis for CEO Sands of Constellation Brands
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SWOT analysis for CEO Sands of Constellation Brands
A constellation brand is the most abundant international producer of beer, wine, and spirits. Measure by sales, it is also the largest import company with a market share of 7.1%. They deal in a variety of beer strong brands with the portfolio including brands which are imported such as corona, Negra Modelo, Pacifico, Corona Maong the rest (Allman, Fenik, Hewett & Morgan, 2016). The following is a swot analysis and an internal factor evaluation for the castellation company.
Internal factor evaluation
Q1
Internal factors Weight Rating Score
Internal strengths
Superior service for customers (Bahadir, Bharadwaj & Srivastava, 2008).
0.14 5 0.7
Significance of culture
0.11 5 0.46
Benefits on refund policies
0.11 5 0.46
Family environment
0.11 5 0.46
Increased financial position
(Sharma, Kumar, & Borah, 2017) 0.11 5 0.46
Growing company
0.13 4 0.45
Stable market position
0.14 4 0.48
Internal weaknesses
No retail stores
0.7 3 0.13
Damaged products 0.3 2 0.20
Total 1 (1-5) 3.71
Q2
SWOT analysis is a strategic too for planning that castellation brands manager will use to do a situational evaluation of the organization (Constellation Brands releases fiscal year, Q4 results for 2018, 2018). It is a technique to evaluate strengths, weaknesses, opportunities, and threats that the constellation brands undergo in the cu…