Sears

Name
Course
Professor
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SEARS
The case is about a dilemma faced by Rebecca; torn between acting as advised by John who was an engineer and the marketing manager who was pressuring her to launch the product. Sears was a company dealing in the production of electronic devices; they used to import their products from China. In this scenario, they had introduced a water heater that they were planning to launch. John was an engineer who took upon himself to investigate the product and here he was giving a verdict that the product was not suitable for human use (Professor T., Professor G., 2014). The product had failed some test according to him and that launching the product was wrong. On the other hand, the company had been staggering in making more sales. It was an opportunity for them to scale their purchases by launching the product.
To be in a position to deal with this situation, there are relevant facts that need considerations. First, if indeed the product was not suitable for use and is harmful to use, then it should be left aside. The side of the management it is a chance to shine their light regarding making more sales hence more profits. Therefore, these facts have to be weighed to make a final judgment of which side to follow (Professor T., Professor G., 2014).
A brief SWOT analysis of the Sears Company would entail identifying some of its strengths and weaknesses, then analyze some of its threats and opportunities. Sears Company has its strengths in the …