preferebly any dental hygeine topic or if not anything the writer’s would choose

Colgate-Palmolive Company
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Colgate-Palmolive Company
My research is based on a dental health care product called Colgate toothpaste. This product is produced by Colgate-Palmolive Company, and its main headquarters is located in New York in the United State America. The Colgate-Palmolive company is multinational consumer goods that aim its main objectives at production, provision and distribution of health care, household and the personal product like detergents, toothpaste and detergents (Colgate-Palmolive Company, 2000). The company earns revenue of US$17.42 billion annually. So far, Colgate toothpaste is the highest selling toothpaste brand in the world.
Consequently, the company needs a strong marketing strategy that will ensure that everybody in the world is using this product. This marketing plan should be established by the Colgate-Palmolive marketing team. The best marketing strategy is the market mix strategy that focuses on improving the product, promotion, place, distribution and price of this brand. This strategy should be executed as soon as possible.
Contrarily, the main competitors of Colgate toothpaste are Pepsodent that hold 3 % of the market share, Close up that holds 14% of the market share, Sensodyne that hold 5% of the market share and Darlie that hold 31% of the market share (Scribd, 2015).
Besides, Colgate toothpaste enjoying a 60% market share it is recommended that it improves its marketing strategies through ensuring…