Advertising: Article Summary Studentâs Name Course Title Institutional Affiliation Tutorâs Name Date Article Summary Advertising is an effective strategy by businesses and companies to gain a competitive advantage over their competitors. Following the intense growth of internet and technology in the 21st century, advertisers have resulted in using digital technology to draw the consumers' attention to products and brands. The effectiveness of an advertisement is highly dependent on the advertiserâs knowledge of the public as well as the use of media for advertising activities. Other key factors of consideration when setting up an advert are; budget, the number of targeted audience,...
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