James Bond, a fictional character in James Bond films with certain extraordinary macho abilities, and a cultural phenomenon that is a superspy and adopts marvelous technology to bring down evil people. The character captures the essence of masculinity; sleek cars, scandalous relationships, and ludicrous spy toys and gadget such as the dart gun mounted on the wristwatch.
James Bond’s confidence, self-control, and strength, charm and independence are the qualities that seem only prevalent in utopia (Easthope, 1992). The James Bond films have successfully satisfied the audiences’ appetite for the mystical and out-of-ordinary spy. Such a character must be a myth, and every myth is associated with certain values and beliefs. This is clearly illustrated in the James Bond movies in such a way that the myth is metaphorically located at the foundation of a house, and the associated values and beliefs fill everywhere else in the house.
Myths, which are the bedrock of beliefs and values, are the main parts of a cultural mindset, can be a mix of the simple and the complex (Lausé, 1992). For instance, it is visible (simple) to the all and sundry that James Bond is human. Conversely, a combination of Machiavellianism, charm, narcissistic, and psychopathic behavior typifies a very complex character. In the films, James Bond is always at the service of Her Majesty the Queen, working smartly…
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