International Strategies

International Strategies
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Abstract
The paper analyses international strategies adopted by Harley-Davidson in expanding to new markets. It, therefore, outlines various steps that the leader has taken regarding identifying the strategies that can address the challenges at international markets. Firstly his focus is on the customers. Therefore, most of the marketing strategies focus on diverse customers. As a result, he has adopted a differentiated marketing strategy among others, and this was necessary since the focus was on the clients. Among other strategies outlined in the paper include organizational change and leadership strategies. Initially the traditional command in of leadership reduced employee relationship between the leaders and employees. On the contrary, the current transformational leadership has been useful especially at international management. Apart from marketing and leadership strategies, the company has identified the right step toward a successful organizational change even at international levels. As a result, Harley-Davidson should increase the use of these strategies.
Keywords: Strategy, marketing, customers, leaders.

International Strategies
The dynamic growth in market competition has provided an opportunity for Harley to develop international strategies that would enhance the company’s performance at international levels. He has always focused on the customers. Therefore, most of the international strategies…