Harvard Business Review: Should You Listen to the Customer?

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Should you listen to the customers?
Market research is one of the most important factors that impact business success as customers hold a great value to the business performance. It enables businesses to understand customers’ needs based on the analyzed feedback. There are many factors that influence the purchasing decisions of the customers. Many of these factors are well understood through market research. This enables a business to adjust accordingly to enhance success.
In the case of Delacroix, some of the factors that shape customers’ buying decisions for the tickets include ticket prices, the physical locations of the shows, and personal preferences. The affordability of the ticket is a great determining factor in the customers’ purchasing behavior. The physical location of the shows determines accessibility by consumers. When a show is within the customers’ reach, they would likely want to purchase the tickets. Different customers have different preferences for different dancing shows. Hence, the decisions to buy a ticket to attend a dancing show are largely influenced by what the customers expect to see in the shows (Delong).
Consumer’s decision to purchase tickets may be influenced by personal factors such age and lifestyle. Individuals of different age groups and lifestyles have different preferences for different kinds of dances. Purchasing decisions are also shaped by situational factors s…