Global Crisis Management A Case Study

Global crisis management
Name
Institution

Abstract
A product harm crisis sometimes is an extended event where a product becomes defective and dangerous to consumers. A mess was developed within the Toyota Company when unintended acceleration software was realized to be the cause of accidents. The software was installed by the manufacturers and would often accelerate the vehicle without the knowledge of a driver. Such a defective in the product has led to numerous deaths and severe injuries to the users. After an investigation by the NASA, the Toyota Company faced a tough moment which led to a crisis in the sales and the image of the company. In the process, the Toyota Company lost customers and the rate of sales drastically reduced. To recapture the consumers’ interest in using their products, the management had to accept the problem and come up with strategies to compensate and rebrand their products by introducing internet software which is reliable. Time was a key factor to win back the consumer interest after losing loyalty, and the management needs to advertise their new brand and also ensure that they work on fair prices in the global market.
Keywords: Crisis, product, consumer, management, price, recall, advertisement, brand, time, consumer interest, sales, corporate image
 

Global crisis management
Q1
A product harm crisis is an event that is caused by a product being defective and risky to the consumers. For example, within the Toyota Company, …