car insurance (US only)

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car insurance (US only)

Category: Literature Review

Subcategory: Classic English Literature

Level: College

Pages: 3

Words: 825

Car Insurance (The US only)
Once a person births the idea of owning a vehicle, they should have the insurance policy and provider in mind as it is mandatory for all vehicles to have an insurance cover all over the world. The choice of the insurance provider depends on the amount charged as premiums per period maybe per year or on agreed terms (Falkner 120). Other factors that influence the choice of the car insurance picked depends on how aggressive the sales team of the particular insurance company are to target new and already existing clients to take their cover.
Advertisements play a big role in determining the success and purchase rate of the insurance cover from the potential clients. Advertisements from the car insurance companies need be strategic and innovative to curb the competition in the industry, remain ahead, and make profits at any given time of the year (Clow, 409). They need to have team that thinks ahead of competitors; they have to use catchy words to capture the attention of potential clients as well as use colorful images that will attract the eyes of people to read the words in the advert.
A team that spends quality time designing the adverts on the prints used as a form of marketing goes a long way than their counterparts. The methods of obtaining the information on the print advertisement involved studying adverts of successful car insurance companies and identifying the common characteristics that they have (Falk…

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