CAPSTONE PROJECT: MCDONALD’S
McDonalds Corporation is one of the world’s biggest fast food restaurants with a chain of stores. It has over 34,000 local restaurants serving more than 60 million customers. It began as a hamburger stand and later on it incorporated more foods into the menu as it grew bigger and better. Its food outlets are operated either by the company itself or by franchisees. The company primarily sells hamburgers, desserts, milkshakes, French fries, chicken, soft drinks and breakfast items. There are other foods that are added on the menu depending the customer demand and the area where the store is located such as salads, fish and smoothies CITATION Jou15 l 1033 (Journal, 2015).
The company’s mission
The company’s mission is to become their customer’s favorite way and place to drink and eat. This mission puts a lot of emphasis on winning over customer and making them loyal to their food chains. The corporation has a global strategy that aligns all its food chains called plan to win which capitalizes on remarkable customer experience. They are also committed to nonstop improved services and customer experience. Such a mission when put into action will undoubtedly win the customer’s heart. Customer loyalty is the foundation of a business success and it enables the company to win other customers through positive reviews and recommendations.
The company’s vision
It focuses on being the best quick servic…
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