Business Strategies

Business Strategies
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Abstract
The purpose of this paper is to analyze how Harley-Davidson uses diversification strategies and vertical integration in its business. Diversification involves increasing the range of products or services in a particular market. Also, it consists of entering new markets in different geographical regions. Vertical integration is gaining control of the supply chain through activities like mergers, acquisitions, and forming partnerships. Harley-Davidson initially used diversification by concentrating on transportation vehicles and motorcycles. However, currently, it focuses on the motorcycle and related parts. Similarly, the company continues to expand to new markets in Africa, Asia Pacific, Latin America, and Europe. Also, it has formed partnerships and collaborations with unions and other institutions involved in the control of commercial and technical resources. Therefore, the paper argues that the company should increase the use of both vertical diversification and vertical integration since they have proven to be effective in improving market share, controlling the supply chain and generating more revenues.
Keywords: Diversification, Vertical Integration, Supply Chain

Business Strategies
Harley-Davidson use of diversification
Diversification is the process of enlarging a business by increasing the range of the range of products or services or entering a new market. It ensures that the management reduces risk throug…