Advertising and Pricing Strategies

Advertising and pricing strategies in the Pepsi generations campaign
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Advertising and pricing strategies in the Pepsi generations campaignThe new “Pepsi Generations” campaign rolled out in the 2017 Super Bowl sought to reintroduce some of its iconic products from the earlier years. The advertisement introduced new packaging designs used in the 90s. The commercials use celebrities from different eras to captivate a range of audience. The celebrities from the last century like Cindy Crawford appeal to the older members of the society while others like Justin Timberlake and Morgan Freeman excite the youth of today. The advertisements use the pop culture language to entice the younger generations (PepsiCo, 2018). With the growth of the internet, the popularity of movies and music has soared among the current generation, and therefore the commercials seek to exploit the trend to promote their products.Pepsi used the economy pricing strategy to price their products. The existence of various products in the non-alcoholic beverages industry creates intense competition. For example, the Coca-Cola company offers stiff competition to the company regarding the products they sell (Hartmann & Klapper, 2017). Therefore, since both companies offer almost identical products of similar quality, Pepsi sets standard and affordable prices for the goods.
The company offers attractive prices that encourage consumers like me to purchase th…