3-2 Milestone Three: Assessment Analysis

Hackensack Meridian Health-iTriageR Project
Student’s Name
Institutional Affiliation
Identification of the Project
Following the successful implementation of the iTriageR smartphone application, HMH needs to expand the application to ensure that it contains all the medical information that customers want to know about illnesses, their symptoms, and treatment, as well as where to find the drugs. The paper provides a SWOT analysis for the initiative to allow the organization to use the project to adjust its operations and improve its functioning as observed by Valkanos et al. (2009).
Internal and External Factors
According to Gretzky (2010), the internal factors that would affect the feasibility and development of the initiative include the availability of highly skilled and knowledgeable medical staff to provide the information, commitment to the initiative, success of the initial launch of the application, and availability of IT infrastructure and equipment to run the system. The external factors that would affect the feasibility and development of the initiative include increased demand for the services of the application, the rapidly expanding metropolitan community, growth of online programs that offer healthcare services, as well as competition from other healthcare providers that decide to launch the program.
The Financial Benefits
The initiative will enable the organization to tap into busy customers especially during summer seasons thus increasing its rev…