Mgmt99

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Instructor Course
Date
Mgmt99
Q1
SWOT analysis is a useful tool for comprehending a company’s strengths and weaknesses while at the same time examining opportunities that are open and possible threats that can face the company (Central European Distribution Corporation SWOT Analysis, 5). Vodka is a successful brand in selling spirits, and the following is SWOT analysis of Vodka Company.
Strengths
Vodka is a universal brand that supplies and distributes its products across the world.
They have a single source of production, and therefore the quality of the products is not compromised.
The bottle of Vodka spirits is one which is unique and having own heritage escalating the marketing campaign.
Absolut vodka produces several varieties with high quality hence attracting the higher prices
Absolute vodka holds a great heritage as one of the spirits that have been selling for a long time.
Weaknesses
The brand is expensive
It faces fierce competition from Smirnoff and Bacardi of similar qualities in their brands
Absolut vodka has advertisement restrictions where it cannot advertise or differentiate itself
Spends a lot in the marketing campaign
Deals in one brand such that if it declines then the whole company slumps
Opportunities
More people have accepted alcohol and drank it regularly
Vodka products have an online platform through which sales are made
High demand for Vodka quality products worldwide
Most alcohol companies do not produce quality produc…