Evaluating Marketing Strategies

Costco: Evaluating Marketing Strategies
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Case Study Citation: Costco
Take a desktop computer selling company that is about to go out ofbusiness because people give more preference to laptops. Initially, the desktop company was undoubtedly successful, but that was before the revolution of technology and with it the onset of laptops which are nowadays preferred to desktop computers mostly because they are portable and highly efficient to desktop computers (Costco Wholesale Warehouse, 2018).
How did the target market change over time? The target market for the desktop company changed in that year’s back desktop computers were a necessity in the corporate world and even homes but now with technology evolving people opt for much smaller gadgets that have a high storage capacity as well as speed and portability. All these are provided by laptops.
Do you think the marketing manager should make changes to the products he/she offers? In this case, it is not advisable that the company changes the product since most offices still opt for desktop computers and other areas such as cyber cafes.
What recommendations might you make to the marketing manager? Invest more in laptops. As much as it is not advisable to change the product offered, it is highly recommended that a higher amount of investments be diverted to laptops seeing as how laptop companies make huge sales weekly, monthly and even yearly.
Conduct research. It is recommend…