BUSINESS RESEARCH PROPOSAL:GAP INC (PROBLEMS PLAGUING GAP INC.) SPECIFICAALLY TRAFFIC AS ISSUE

BUSSINESS RESEARCH PROPOSAL
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Abstract
The existence of many companies has led to a lot of challenges in the business. The consumers are seen to be left in a dilemma when choosing what to do with their income and therefore making it hard for some companies to grow economically. For instance, many consumers have the desire to spend on experiences and not apparels. In our case study, it is well defined of the clothing industry in the name of Gap Inc. It is an international company that was established in 1969 and has been in existence for more than 46 years. It is a company that is expected to have a stress free retailing chain. Arrigo. (2013). This though is not the case. It has been undergoing a lot of problems and challenges throughout its existence. Some of this problems include heavy discounting, speed to market, pricing, and traffic among a big list of challenges. The small article below is focused on the aspect of trying to come up with a problem statement to solve one of the challenges.
Keywords: Problems and challenges facing Gap Inc. and their possible solutions
Business research proposal
Project topic identification
Gap Inc. as our study company is a cloth and accessory making company that is involved in business challenges as all other clothing companies. The main concern challenge as ordered by the question above is the issue of traffic. This issue is a typical characteristic of all companies. The main problem fac…