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Advertising
Name
Date
Institution
“How Advertisement Promotes Sexuality”
Introduction
Advertising refers to promoting your products through means, such as billboards, magazines and newspapers whereas sales promotion is relatively short term and includes sales offers such as discounts, vouchers and buy one get one free offers (Lamb, Hair & McDaniel, 2010, p. 5). With the advent of technology, mass media became one of the most powerful institutions that influence the human way of thought and knowledge. The media does not only limit its power to disseminate information through print (example newspapers and magazines), television or radio. Media has also conquered the virtual space by means of internet. Information travels as fast as the wind in just a single click of mouse. In as much media widely spread its influence, different flaws of media also come into existence. In an instance, women’s bodies were used to successfully market a lot of things through advertising. These advertisements have negatively contributed to these women’s unrealistic impression of themselves; over the years, advertising has instilled insecurity and anxiety in women. By creating this effect, advertisements profitably imply that buying their products can fix these women’s imperfections (Jacobson & Mazur, 1995, p. 74).
Analyzing Go Daddy’s Advertisement
There are many advertisements in the internet, which covers how we should perceive women. For example, the advertisement of Go …