Marketing

Stimulus-Response Approach Name Institution Affiliation The sales presentation would rely on my ability to say the right things (stimulus) to obtain favorable reactions from the buyer (response). It is normally known as the Canned Approach since a script is used in most cases. The sale presentation would presuppose and present the advantages or the value of the features which might be important or relevant to all prospects. According to Pavlov’s theory, a given stimulus (like food) will probably produce a certain response (like salivation) (Koekemoer & Bird, 2004). The direct application of this theory suggests that a salesperson would send out stimuli in the words, which that would...

Market Penetration Essay- Case Study Name Institutional Affiliation(s)Abstract Development of Electronic Health Records and other informatics used within the medical industry are required to abide by particular tenets that facilitate speedy adoption by the potential clients. These are the relative advantage, compatibility, complexity, divisibility, and communicability. These tenets ensure that the product complies with the market needs and failure to abide by any of these tenets will result in problems that will affect the adoption of the product by its target market. This paper tackles a case study that interrogates the factors that influence the adoption of Electronic Health Records. The case...

Option 1: Variance Students Name Institutional Affiliation Abstract The paper addresses the concept of variance as a performance measurement index in a particular laboratory. Particularly, the paper concentrates on finding the product mix variance and the price variance given the financial data of the company. Throughout the calculations, it is evident that there exists a difference between the expected costs and the actual costs of the company. For this reason, it is essential to determine the variation therein. In the cases scenario, there are various changes in the company’s actual costs compared to the planned expense and thus bringing about the price variance and product mix variance....

Revenue valuation management Students Name Professor’s Name Course Title Date A revenue cycle management system keeps a record of the patient care and makes the billing and collection cycles easier by registering and processing the payment that is to be made by the patient. This enables the health facility to keep track of its financial matters. It assists the staff of the healthcare in recording all the information required in claims processing for insurance purposes. Therefore, it prevents resubmission of claims due to either lack of information or incomplete information (Zelman, McCue, Glick & Dawsonera, 2009). Revenue cycle management in healthcare reduces the duration between...

Market Segmentation Student’s Name Institution Affiliation Abstract A market segment can be defined as a group of individuals that tend to be relatively homogeneous with similar product/service needs, motivation and purchase behavior among other factors. Various factors normally influence buyers to purchase certain goods/services. Some of these factors may be employed to segment the buyers. A firm will normally use various segmentation criteria or bases to classify the buyers and create real value for them. The paper is about the bases that a clinic may use to segment the female market. Female members of the family normally face health challenges that are influenced by various factors such...

Trade-Offs in International Business Student Name Institution Affiliation Trade-Offs in International Business Various factors are considered when an organization decides to go in a co-branding arrangement with another company. In a co-branding arrangement, the new organization is formed as a result of the combination of the competencies and resources of two companies. The factors to be considered enable any business to thrive in its new business environment. In addition to that, there must be trade-offs that any organization should consider before venturing into a co-branding arrangement. In the attempt to analyze any tradeoff that a company faces, factors must be put into consideration; the...

FEATURES OF THE AFFORDABLE CARE ACT Student’s name Institutional affiliate Features of the Affordable Care Act Introduction Health insurance providers under the health care laws are subjected to standard professional choices to consumer cover. The statute thus provides the accountability mechanisms to every insurance company whereas these companies have their regulations implemented at its operations. For instance, the Affordable Care Act law basis in the United States of America was to expand health coverage across the American citizens (Duggan, Goda & Jackson, 2017). Consequently, the Act purposely was signed into law to improve on services in the healthcare sector and reduce the...

Sampling Methodology Student’s Name Institution Question 1 In determining the sexual dysfunction of the men aged 35 to 60 in a community the most appropriate approach to use is the probability sampling and use of a focus group. In probability sampling, the selection of men in that age group will be done systematically. The approach is the best one since the sample is easy to select. The other benefit associated with the use of this approach in sampling for the men with dysfunction is that the sampling frame will be identified easily and the sample selected for the study will be evenly spread over the reference population. Mailing the surveys to the focus group will provide anonymity which...