Name Professor Course Date Introduction Relationship marketing is one of the key sections in the enhancement of business performance it's important to learn the relevance of this topic as it helps us understand the role it plays in the service Industry. We can further state that relationship marketing is the identifying, establishing, maintaining, enhancing, modifying and terminating of relations with clients so as to establish value for customers and net profit value for organizations. The service industry needs to keep up with the new turn of events. For a business to succeed it needs to concentrate on its existing customers and how to retain them. In any marketing activity customers...
Words: 550
Pages: 2