strategic marketing plan for carrefour hypermarket in the GCC

Carrefour Strategic Marketing Plan for Oman
[Name of the Writer]
[Name of the Institution]

Table of Contents
TOC o “1-3” h z u Nature of Marketing Strategy Management PAGEREF _Toc439496101 h 3Introduction PAGEREF _Toc439496102 h 4PESTEL Analysis PAGEREF _Toc439496103 h 4Political Factors PAGEREF _Toc439496104 h 4Economic Factors PAGEREF _Toc439496105 h 4Technological Factors PAGEREF _Toc439496106 h 5Marketing Objective PAGEREF _Toc439496107 h 5Market Condition PAGEREF _Toc439496108 h 6SWOT Analysis PAGEREF _Toc439496109 h 9Strengths PAGEREF _Toc439496110 h 9Strong Presence in Emerging and Mature Markets PAGEREF _Toc439496111 h 9Selling Private Labels PAGEREF _Toc439496112 h 11Weaknesses PAGEREF _Toc439496113 h 12Product Recall and Brand Image PAGEREF _Toc439496114 h 12Opportunities PAGEREF _Toc439496115 h 12Investment Opportunities in Oman PAGEREF _Toc439496116 h 12Billa Supermarkets Acquisitions PAGEREF _Toc439496117 h 13Threats PAGEREF _Toc439496118 h 13Demographic Factors and Consumer Taste PAGEREF _Toc439496119 h 13Rising Labor Cost and Operating Profit Margin PAGEREF _Toc439496120 h 14Marketing Mix PAGEREF _Toc439496121 h 14Place PAGEREF _Toc439496122 h 14Operating Procedures and Timings PAGEREF _Toc439496123 h 15Products Offered PAGEREF _Toc439496124 h 16Pricing Tactics PAGEREF _Toc439496125 h 16Store Environment PAGEREF _Toc439496126 h 17Promotional Activities PAGEREF _Toc439496127 h 17Marketing Strategies Applied PAGEREF _Toc439496128 h 17Conclusion PAGERE…