External and Internal Environment Company: Tesla Motors Inc. Industry: Automobile industryThe Tesla Motors company was founded in 2003 as an electric Sports cars company. A decade later, the company is the leading electric car manufacturer in the world with cutting edge technology defining its remarkable success. The company is located in Silicon Valley, California and is led by Elon Musk, its CEO, who also acts as the chief product architect. The company’s mission is to offer road transportation a new eco-friendly alternative, but with improved driving experience. So far, the company has made significant steps in this direction. Already, the latest Model, the Model S, is the most in-demand...
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