Positioning Statement and Motto

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Positioning Statement and Motto

Category: Report Essay

Subcategory: Marketing

Level: College

Pages: 1

Words: 275

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):
Abstract
Subway restaurant provides a variety of food products to the consumers. The company majorly targets people between the ages of 18 and 39 years. The target age group is in high demand for healthy meals. Besides, it serves both males and females since the company does not discriminate against any gender. The Company provides a variety of food products for people of different income levels. The target customers are people those who are conscious about the nutritional value of the products because it provides foods that are healthy. Subway has a competitive advantage because it advocates for the people to consume healthy meals that do not hurt their health. The healthiness is the unique selling position of the firm because it is the primary need of its target customers. The company has dominated over its competitors because it focuses on providing alternative healthy foods such as fries. There is a high demand for healthy meals. Hence, people will buy products that are beneficial to their …

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