Pandora Radio – Implementing Strategy, Embracing Changes, and Risks
Pandora Radio Media is one of the most well-known companies in the media sector. However, the company is quite severely suffering from lack of market penetration and enhanced market growth as compared to its very rivals. The company is also going through a critical phase of its time and has substantial bounce rate considering the digital customers. To assess the potential grounds for improvements, different strategies were put forward. Some of them were quite generic; however, others possessed a long term perspective. Implementation of these very strategies as part of development and growth of the company is of core essence.
Creating a change surely takes careful utilization of numerous resources including man-power, capital investment and most importantly, machinery (or to be more specific IT infrastructure). However, as part of the value discipline strategy, it is of the essence that the company would provide a targeting specific consumer’s base. For doing that, at initial stages, different surveys and interviews should have to be conducted with certain data package offers. It would allow Pandora Radio to get more customers for the short term perspective along with their valuable feedback. The feedback should have to include different suggestions regarding their services and potential likes and dislikes of consumers. Surely, it will take a hefty amount of time to accumu…
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