New York typography

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New York typography

Category: Essay

Subcategory: Classic English Literature

Level: College

Pages: 1

Words: 275

Student’s Name:
New York City Typography
Typography refers to the design and visual appearance of printed text. Factors such as the occasion, intended message and audience play an important role when deciding on the most appropriate typography. Typography can be used to represent a number of topics, themes and important features such as cities. In line with typography, Helvetica is the topic that best represents New York City.
The name New York City is synonymous with Subways as it has one of the most complex subway systems in the world. Due to its complexity, the New York subway system has various signs intended to guide, warn and inform subway users on various matters. These signs also contain station names and useful information such as the train arrival and departure time. In 1967, the decision to merge Interborough Rapid Transit (IRT) and Brooklyn-Manhattan Transit lines were met with new challenges (Shaw n.p.). The regular subways users of either line became confused due to the addition of new, unfamiliar signs alongside the old ones.
Although these signs were meant to guide the users, different newspapers reported how regular subway users became lost and found themselves in unfamiliar regions of the city. For this reason, the New York transit authority hired two designers, Massimo Vignelli and Bob Noorda the task of creating an articulate and coherent visual language for the subways in 1970. For these signs, Vignelli and Noorda reco…

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