LEADERSHIP AND STRATEGY: GE AS AN EXAMPLE

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Date (optional). Leadership in business is primarily defined as the action of governing a group of individuals in an organization. It mainly involves establishing and sharing a clear vision that others willingly abide with, balancing and coordinating the members’ conflicting interest, and also providing the knowledge, methods and information to achieve the specific vision (Rugman, 2003). A strategy, on the other hand, is an actionable plan or policy geared towards the achievement of an overall aim (Aaker, 1984). Strong leadership is a strong factor in any organization regardless of the market conditions. Proper leaders give the workforce of an organization the required motivation, pride, direction, and a sense of purpose while at the same time communicating confidence and strength to the market and competitors. Different companies may require deferent kinds of leadership structure or methods and structure to achieve their pre-defined aims. This paper’s purpose is to highlight the leadership and strategies employed by General Electric Company.
In General Electric’s annual report in the year 2000, it was claimed that the core competency of the organization rested in its ability to recruit and nurture the best people all over the globe. These recruits were then to be cultivated to have a desire to learn, stretch, and do things in a better manner. The performance evaluation of General Electric was and is still famous for its ruthlessness …