External and Internal Environmental Analysis of Pandora Radio

External and Internal Environmental Analysis of Pandora Radio
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External and Internal Environmental Analysis of Pandora Radio
Introduction
Pandora Radio is one of the most famous online radio station featuring music streaming and common recommendations via Genome Project. However, it offers different services for both registered and unregistered users. Apart from that it also possess integration with different social media websites and ability to share the listening experience to other friends. Nevertheless, the company’s services are quite limited to few countries that include the United States and Australia. Surely, managing a company’s based on such massive external environment together with its core implications is quite difficult to manage.
External Environment
As per Daft and Marcic (2013), external environments can be divided into two broader classes; namely, general and task environments. Under the domain of general environments, it includes a number of factors that directly influence the Pandora Radio. It includes economical, demographic and different technological factors. In order to determine the demographical aspects, Alexa (2015) is used for analysis of online traffic based on different factors. It is evident form the site that most of site’s audience belong to Australia, United States and China accounting for around 1.3%, 94.9% and 0.5% visitors respectively. However, from the gender’s perspect…