Name Instructor Course Date Rule of Reason in Antitrust Cases The rule of reason court ruling principle should guide anti-trust cases other than the per se rule. Anti-trust cases deal with unfair market competition practices done by business people. To identify that a business act leads to unfair completion, analysis of its effect on the market should be done. Per se principle does not give room for a review of the economic impact of a business practice in a market. Most market practices are not done with the intention of unfair competition. For example, in price fixing, two companies may agree on a fixed price to avoid price wars. In such a case, the intention is not to prevent other...