Case Study Jet Blue

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JET-BLUE AIRLINES
Jet-blue airlines is seen as one of the most promising United States airlines regarding customer friendly and best services offered to their customers. The company began in 1998, and since then it has been providing services as it promised. At first, it started by promising “a happier and an easier experience for everyone.” It had the main agenda of bringing humanity to air travel. The airlines provided better services that the other airlines such as larger seats, and bigger leg rooms. It was offering its services to all classes at a subsidized price of up to sixty percent of the whole amount (Felicia Morgan, 2007). These and better services were what Jet blue airlines promised, and it was positive as it started getting more and customers as compare to its predecessors.
Jet blue was faced with an economic tragedy on the 14th of February 2007, when the air was rendered impassable by a storm that affected the whole of New York and other parts of the country. The company had to incur a lot of losses due to the incident, but in some way it found a way out of it during the event, customers had to be refunded their money for the canceled trips and employees had to be paid for overtime due to the task they did on that occasion. (Felicia Morgan, 2007)
Apart from this day, everything about jet blue has been a success all along. It has created a more significant customer base which is advantageous to them. It always has a const…