Can A PSA Help Reduce Distracted Driving Accidents?
Accidents from distracted driving occur when the driver’s attention is distracted by external factors such as picking calls, answering texts, or even taking a bite. Safe driving requires maximum attention because there are other users on the road. Statistics reveal that lives of people have been lost due to distracted attention of drivers (Office Of Operations n.p). Most drivers operate their smart phones with the bulk of them being juveniles. This has prompted people to undertake campaigns to sensitize people on the essence of safe driving. Public Service Announcements can play a major role in reducing in culminating the occurrence of these accidents. Graphic images are mostly used accompanied with a message meant to warn passengers and drivers of the aftermath of accidents.
These messages should trigger the conscience of drivers about the importance of safe driving (NHTSA n.p). They usually depict worse conditions than expected by the audience. Despite instant death, one may be crippled forever or even lose a part of their body. This portrayal makes use of Public Service Announcements effective since nobody would want to find him/herself in the same situation. Other forms used are short messages giving advice to drivers. Drivers are usually warned of abstaining from driving when drunk. This comes in handy by enforcing policemen on the roads to do alcohol …
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